The Cheesie’s Story
Cheesie’s was established in 2011 by CEO and Founder Chris Johnston. While working throughout many different industries; the bar and restaurant world is where he felt at home. With 14 years of experience under his belt, the drive to not be held down by the man, as well of the consumption of close to 100 million grilled cheese sandwiches in his life, the idea came to him and felt like he was hit with a brick of Cheddar.
It all started with lunch with a good friend one day. They were craving a grilled cheese, but there wasn’t anywhere close to go. Chris’s friend mentioned that she wished there was a place that sold just grilled cheese. That night he went home and wrote the menu, the business plan, devoured a grilled cheese, and within 3 weeks quit his job. The menu was inspired by his terrible eating habits and love for foods he grew up on: mac-n-cheese, chicken tenders, French fries, and grilled cheese. He thought to himself “there are a million pizza places in the world and they are loved because of the cheese, dough and ingredients.”
That night he spoke with his former boss and good friend over some adult beverages and was told if he was serious about the idea he would help him find a location and suggested one he looked at 3 years prior but would check to see if it would be on the market again. The next day with a stroke of incredible luck the owner of the location reached out first to his friend and asked him if he would be interested in purchasing his Mexican restaurant in Lakeview called La Tradición (there is still a sandwich on the menu to pay homage!).
CEO & Founder (The Big Cheese)
FOOD TRUCK KING QUESO
SOCIAL MEDIA GURU